Nivla

Nivla

Nivla was born and raised just north of New York City, the undisputed hip-hop capital of the world. Growing up in the shadows of groundbreaking American music, Nivla started rapping and beat-boxing at an early age. He honed his skills as an MC studying pioneers of the game such as De La Soul, LL Cool J, and A Tribe Called Quest, but soon developed his own unique style. Upon first listen it’s obvious that his flow and lyrics are strong enough to challenge any rapper, east or west. Nivla cites his major influences as Jay-Z, Nas, Kanye West, The Fugees, 2Pac, and Biggie. And like all of those artists, he keeps it real – his songs are true to who he is, and true to where he’s been.

As he prepares his debut album for a mid-2006 release on Soul Tap Records, Nivla has already appeared on numerous remixes and mix-tapes within the South Asian community. He has recently featured with dancehall heavyweight Vybz Kartel, and Indian super producers RDB.
Nivla also appeared on MTV’s "Making The Band 2", and has performed live with artists such as Wyclef, Raghav, and Juggy D.

Currently, Nivla is enjoying the promotional success of two new mix-tape tracks. "Be Easy (Koi Naa)" is a fresh South Asian style hip-hop track over the "Rah-Rah" riddim that combines his assertive rap vocals over fervent Punjabi singing, and "Never Love Again (Ek Tarana)", performed to the "Drop Leaf" riddim, where Nivla weaves an intricate tale of love and angst over a heartfelt Hindi chorus. The next year holds great promise for Nivla. With aspirations to
conquer not only the independent, but the major U.S. market, Nivla will prove that he is up to the task.